Overview: Cloud-native IDE with AWS-inclined SaaS Scaleups as the ICP. It helps with the entire SDLC and makes modern programming (distributed, concurrent, async, observable, polyglot, test-driven, eval-driven, service&dag-based, profiled, ai-powered, data-driven, etc) easy and secure. Imagine the Game Engine Experience that game developers have, but now for general distributed applications. Will enable SaaS startups with few engineers to become unicorns. Freelunch feels like using Excel, but is actually a Developer Platform disguised as an IDE (VSCode fork). Freelunch works on top of OpenIDP: an open tool-agnostic developer platform codebase standard. Provides a serverless and lego block experience for developing, deploying and operating services and DAGs powered by Data Engineering and AI artifacts. No more: months of building infra, hiring devops & sre specialists, context switching, slow tickets, tool integration work, distributed debugging hustles, ping fatigue, slow development cycles, fragile code in prod, uncecessary costs.

DevEx Mock:

index.html

Analogy: Freelunch: Developer Platform = \

for_distributed_apps_and_ai_powered(Unreal: visual & all-in-one IDE) + for_distributed_apps_and_all_in_one(Cursor: ai-powered IDE) + multi_language_and_build_time_and_k8s_native(Spring Boot: microservices framework) + multi_language_and_build_time_and_made_for_services_on_top_of_k8s(Ray: distributed programming framework) + developer_friendly_and_with_finops(Kubefirst: gitops developer platform) + with_infra_support_and_environment_progression*(Kubero:* k8s developer platform*) +* integrated_within_devops*(MLFlow:* MLOps Platform*) +* integrated_within_devops*(Langfuse:* LMOps Platform*) +* similar_visuals_and_marketplace*(N8N:* node-based IDE) + declarative*_with_visuals_write_audit_publish_pattern_and_data_transformation_management(Ibis:* tool-agnostic data transformation*)* + inferred_from_code(Infisical: secrets & config management) + decoupled_from_programming_language(ZenML: tool-agnostic DAGs*) +* ready_made_portal*(Backstage:* unified dashbaords & control planes*) +* with_copy_on_write_and_anonymization_support(Kubeblocks: k8s **structured data storage management) + Rook: k8s raw data storage management

Ideal Customer Profile (ICP): SaaS scaleups (startups post-PMF)

Most similar company out there: https://konstruct.io/

Most similar products out there:

• Open source
  • https://github.com/konstructio/kubefirst
  • https://github.com/kubero-dev/kubero
  • https://github.com/tsuru/tsuru+
• Closed source
  • https://metroo.dev/
  • https://northflank.com/

Bigger Application-level Companies rarely adopt tools with a scope so big like this, what will you do to make this happen? Differently from other products we will treat migration as a first-class citzen with: (1) Backwards-compatible open codebase standard for IDPs (OpenIDP) that integrates with tools the comapny is already using and provides zero-downtime data migration; and (2) Agent Skill specific for migrating one or more codebases to the OpenIDP standard*.*

Long-term Vision: enable new startup unicorns with just a few engineers. These startups will be hyper productive by working on top of our ai-assisted platforms (development — core product stuff, erp — everthing else, outisde of core product, and internal learning — human & agent employee upskilling/knowledge reference).

🚀 MVP — lunch-aws: AWS-centric Developer Platform with GitOps, 2-level UI, CLI, Dev Portal and no need for DevOps/Cloud experts.

Debates

• References:
  • Main
    • Kubefirst: https://github.com/konstructio/kubefirst
    • Kubevela: https://github.com/kubevela/kubevela
    • Kubero: https://r.search.yahoo.com/_ylt=AwrNYLzrfl1pTwIAIKTz6Qt.;_ylu=Y29sbwNiZjEEcG9zAzEEdnRpZAMEc2VjA3Ny/RV=2/RE=1768944619/RO=10/RU=https%3A%2F%2Fgithub.com%2Fkubero-dev%2Fkubero/RK=2/RS=Sut.Ec8Zu5NssxlR8TIvfiX6GHY-
    • CNOE AWS Reference Implementation: https://github.com/cnoe-io/reference-implementation-aws
    • Building an Internal Developer Platform on AWS Talk: https://www.youtube.com/watch?v=0U51OeJJHQ0
    • Building an Internal Developer Platform with EKS Talk: https://www.youtube.com/watch?v=uWhbgHphc3s&t=2s&pp=ygUiaW50ZXJuYWwgZGV2ZWxvcGVyIHBsYXRmb3JtIG9uIEFXU9IHCQlNCgGHKiGM7w%3D%3D
  • Others
    • AWS Platform Strategy Program: https://github.com/aws-samples/psp-reusable-artifacts
    • AWS DevOps Course: https://github.com/iam-veeramalla/aws-devops-zero-to-hero
    • AWS EKS Workshop: https://www.eksworkshop.com/
    • Building an Internal Developer Platform on AWS Guide: https://docs.aws.amazon.com/pdfs/prescriptive-guidance/latest/internal-developer-platform/internal-developer-platform.pdf
    • K8s & Cloud-native Assosciate Certification Course: https://www.youtube.com/playlist?list=PLBfufR7vyJJ7ordPnZnKHy2FMpqh0aLOT
    • AWS Practitioner Certification Course: https://www.youtube.com/playlist?list=PLBfufR7vyJJ4du5ANexy0SuQ0J7KhRcjI
• AI-assisted Coding Guides: https://sankalp.bearblog.dev/my-experience-with-claude-code-20-and-how-to-get-better-at-using-coding-agents/; https://burkeholland.github.io/posts/opus-4-5-change-everything/; https://medium.com/@addyosmani/my-llm-coding-workflow-going-into-2026-52fe1681325e; https://simonwillison.net/2025/Mar/11/using-llms-for-code/; https://harper.blog/2025/02/16/my-llm-codegen-workflow-atm/; https://www.subaud.io/building-a-harness-for-myself/
• Analogy using open source tools: freelunch-mvp = aws_centric(kubefirst + kubero)
• Dev Portal means: all dashboards, control planes, catalogs, notifications, etc in a single GUI (probably built using Backstage)
• 2-level UI means:
  • Layer 1: High-level. Easy, less control, freelunch-made abstractions, overrides layer 2, can make a forced overrride to layer 2 if the user has privileged access, confilicts between layer 1 and layer 2 are flagged. 2 ways to resolve the conflicts: (1) force layer 1 / remove raw layer 2 edits; (2) edit our CUE-based template engine without breaking final output structure (can modify existing abstractions and define new abstractiosn for developers)
  • layer 2: Low-level. More complex, more control, deals drectly with tools, overwritten by layer 1, source of thruth unless stated otherwise, confilicts between layer 1 and layer 2 are flagged.